Please, Make It StopNovember 19, 2007
Here’s a commercial that football fans in Minnesota are undoubtedly familiar with by now. Over that last few weeks, it seems like I’ve seen it a few dozen times. It’s an ad for the local radio station KXXR (aka 93.7 FM aka 93X) and it features two fairly attractive females clumsily lip synching the vocals of various music clips. That in and of itself is pretty cheesy, but when you add the parts where they mouth the words of dubbed in male voices shouting things like “93X Rocks!”, the result is something that is slightly, um…deranged. The intent here was obviously to focus on sex appeal, but the overdubbing absolutely kills it to the point of being somewhat disturbing.
The folks at 93X obviously think they’ve hit one out of the proverbial park:
Meet Crystal and Chantelle … You can check them out in 93X‘s latest commercial. If you haven’t seen it yet … it’s HOT!
Hot? Sure, if you like girls sporting a baritone. Interestingly, this isn’t the first ad for 93X with this theme:
And there’s more. 93x isn’t the only radio station to decide that this type of thing appealed to their target market. Also on YouTube:
One gets the impression that it’s possible that all these were produced by the same people. Producers who appear to have some strange fetish for having male voices coming out of female lips. After all, it’s hard to believe that market researchers sat in on focus groups and had some epiphany that led them in this direction.